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By Viktor Kunovski
Twitter: coacheragroup

Let me start this writing by quoting Wikipedia on what alignment is[1]:

Alignment is the adjustment of an object in relation with other objects, or a static orientation of some object or set of objects in relation to others.

To make things simple and light please see this 60seconds clip on you tube to see an alignment in the nature:

Beautiful isn’t it.

Humans can also create a wonderful alignment.
Examples of people accomplishing alignment are many. Think of a symphonic orchestra, a 30 dancers ballet group, or bring your memory back a year ago to the opening ceremony of the last Olympic games in China

Well, imagine now how your organization, city, nation or the whole planet will function and look like if we create organizational and global alignment.

Why do we need alignment?

It saves time, energy, resources, lots of money. On a global level the alignment could save trillions of $.
In sport, the most aligned teams are the ones with a gold medals around their necks.
In the business world, companies that have aligned cultures are the most desired places to work as well as the best performers on the market, sometimes outperforming its competitors for several times[3].

How to create alignment in your organization/nation?

Start by asking people what values and behaviors they want the most in their life.
Measure the culture of your company, community or nation.

UNILEVER Brazil is a several billion dollar company. They and other 2000 companies around the world have started a process of culture transformation which end goal is whole system participation and a organizational alignment[4].

Nations like Australia[5], Macedonia[6], Latvia[7] and several others have started a process of national alignment.

What is needed to create an alignment?

1) Full system participation – an attitude that everyone is responsible, included and it is a leader within the system.[8]

2) Commitment from the top Leadership of the system (organization, region, nation and the planet).
The new social and business leaders also need to let go of their controlling needs, fears about power, being loved and being wealth.
They also must stop being “know all people” and start to ask meaningful questions not just answering them.

3) Continuous Measurement of culture and values within the system.

What blocks global alignment?

Although some companies and nations are working on these issues, on a collective global level we are still not cohesive enough. Companies and nations still think and behave very individually and not collectively. The predominant attitude is “me”, rather than “we”. Look at the battle between China and USA about who will be the next global economic super power. What a bullshit, we are almost loosing the whole planet while the bulls are fighting.

There is no clear global vision about what we want and where do we want to be.

Do you remember this one? “Without vision we’ll perish”

The wonderful tools of social media that we have at disposal are predominantly used to chit chat, market and sale. They are very rarely used by our global political and business leaders to ask powerful, meaningful questions.

Imagine the effect and the power of a cohesive and synchronized group of people asking meaningful questions in large numbers?
Imagine president Obama, Medvedev, Lula (to name few) and the president of your country asking together questions that matter in one voice.

Questions like how do we want planet to look like in 2020?
What do we have to do now to accomplish that goal?
What action are needed today?
etc, etc…

This process of open inquiry will create a global inclusion, that will generate global responsibility and mobilize the global collective wisdom and energy which will eventually result with collective alignment on a global scale that will bring sustainability and cohesion HOME on Earth.

is the author of the book Values or Death“.
The book describes the process of the cultural transformation in organizations and nations.
It touches questions about importance of organizational culture for the overall performances of the system(business or nation).

Now you can download the chapters 2-5 of this book for free by visiting and signing up on this link

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